Intercept Minerals Limited (ASX.IZM) is pleased to announce that it has signed the Formal
Agreement and Plan of Merger to acquire 100% of the issued capital in US based digital
technology company, mppAPPs Inc. (“xTV”).
About xTV
xTV, based in Silicon Valley, is a Next Generation Media Company delivering a platform that
enables organisations to build and control the messaging and content within their own
enterprise media networks by organising video, social media & breaking news into a Real-time
TV experience. .TV is the next evolution of the internet and xTV is pioneering this evolution.
Founded in 2011 by CEO, Joe Ward and backed by a highly experienced management team
and board of advisors, the company’s vision is to deliver any organisation the capability to
lower the cost of content deployment and increase the consumption of their media by delivering a true, real-time, TV experience, all without the need to install new devices or
applications. One of the most compelling capabilities of the xTV platform is the Real-time data experience. A network can define both video content and associated feeds that display on their network, just like the tickers and side screens on CNBC or CNN, except they are active
and clickable. Customers can then use the xTV platform to organise and push combinations of
video, social and news into a realtime multi-screen formats where the viewers can lean back
and interact with their new enterprise .TV network. The result is an entirely new media
network which is quick to setup, runs 24/7 without maintenance and is realtime and engaging.
Microsoft provided significant funding for xTV in 2012 through a services, development and
co-marketing investment. Microsoft continues to be supportive of the xTV rollout and only
recently promoted xTV through the Microsoft Azure ISV Partnership in an ongoing marketing
campaign to its enterprise customers.
xTV has executed its first sales contracts with Microsoft, Intel and UST Global and currently
has over 150 networks in various stages of development. The rollout of the xTV platform will
be significantly increased over the coming months as marketing, development and sales
initiatives are undertaken throughout the United States.